SKILLS
Growth Marketing, Demand Generation, Marketing Operations,
Performance Marketing
EDUCATION & CERTIFICATIONS
B.Tech - Mechanical Engineering
SRM Institute of Science and Technology
2016 - 2020
International Baccalaureate Diploma Programme
CPS Global School
2014 - 2016
ABOUT
I spent the first 2.5 years of my career in growth marketing &
demand generation. After my brief stint in B2B SaaS, I came across
an opportunity to work on a project with a few friends and ended up
founding Root Catalyst. Here, we're building a product that
streamlines property transactions in the Indian Real Estate space.
After leading the operations function for 8 months now, I realized
wanting to be technically competent enough to develop a product (the
MVP at least) on my own. Here I am, trying to build something
already.
WORK EXPERIENCE
Root Catalyst - Co-founder
Sep 2023 - Present
-
MVP Development: MRD and PRD creation, guiding product development
to address market needs efficiently.
-
Market Research and Problem Identification: Conduct thorough
market research, pinpointing pain points in Indian real estate
transactions for targeted solutions.
-
Government Relations and API Acquisition: Forge government
partnerships, acquire vital API access, ensuring compliance and
expanding product capabilities.
Tars - Demand Generation
Aug 2021 - Sep 2023
-
Outbound Function Development: Established outbound function from
scratch, elevating it to the one of the revenue-contributing
channels
-
LinkedIn Paid Campaign Management: Orchestrated multiple paid
campaigns on LinkedIn, comprising both direct lead generation
initiatives and awareness campaigns.
Nilkamal - Marketing Intern
Feb 2020 - June 2020
-
Assisted the Marketing team at the Material Handlding Department
with marketing database creation, management and outreach.
