# Jeremy Honeyman

jeremyhoneyman@outlook.com 💔 604-329-1653 💔 Vancouver, BC

## Work Experience

### HootsuiteJuly 2023 - Present
Marketing Automation SpecialistVancouver, BC

- Collaborate with email teams to route leads from email campaigns into self maintained nurture flows present in our Marketo instance
- Integrate new marketing technologies into Hootsuite's automation system; reducing costs and simplifying processeses while maintaining a consistent lead stream for sales
- Design and implement technical solutions in Hootsuite's Marketo and Salesforce instances
- As an appointed member of Hootsuite's privacy team: maintain & ensure the privacy of leads in a database of over 9,000,000 people according to CASL and GDPR standards

### Directive ConsultingOct 2022 - Feb 2023
Marketing Automation SpecialistRemote

- Directive helps B2B SaaS companies meet MQL goals through marketing and business intelligence solutions
- As a RevOps Strategist I was trusted with developing and presenting strategic growth insights to my clients
  - Owned $70M+ client portfolios (Uber, Snapchat, Cisco) and boosted revenue with strategic solutions.
  - Personally improved contractor management, resulting in $50,000 USD margin increase
- Implemented marketing automations and CRM software (Hubspot, Marketo, Salesforce Pardot) to create and execute marketing campaigns; tracked results and identified trends using Excel, and Google Analytics
- Applied RevOps strategies: Tech audits, implementations, lead scoring, process modelling, optimizations

### WatobotoJan 2020 - March 2024
Owner & FounderVancouver, BC

- Watoboto sells water bottles and donates wool socks for each sold to those in need in Vancouver
  - Presented a pitch deck to secure $19,000 in seed money from investors
  - Generated $10,000+ in profit and donated $2000+ to support local communities
- Built Shopify website, executed eCommerce marketing campaigns to drive traffic and optimize conversions
- Fundraised over $4,000 for U15 A3 North Vancouver Minor Hockey Team, to purchase new jerseys for upcoming tournament

## Education

### Capilano UniversityGraduated April 2020
Bachelor of Business Administration, concentration in MarketingNorth Vancouver, BC

- Graduated with Honours for Academic Distinction; GPA 3.60/4.00
- Dean's Honour List: Spring 2020, Fall 2019, Summer 2019, Spring 2019, and Fall 2018
- Member of Capilano Marketing Associationand Awarded "Student Marketer of the Month", Feb 2019

## Certifications, Skills, & Interests

- Certifications: Marketo MCE (Currently Pursuing); Hubspot certified (Various Concentrations); Chilipiper Form Concierge Adminstrator; Salesforce Trailhead (Various Concentrations); Certified Google Data Analytics Professsional
- Technical Skills: Salesforce; Hubspot; Marketo; Asana; Social Ad Platforms; Google Analytics; SQL; HTML; CSS; (More programming to come! 💪)
- Business Skills: Campaign Management; Organization Skills; Content; Marketing Automation; Partner Management; A/B Testing; Data Analytics; Project Management; Troubleshooting; Process Modelling; Cross-Functional Teams