+
+
+ SKILLS
+
+ Growth Marketing, Demand Generation, Marketing Operations,
+ Performance Marketing
+
+
+
+ EDUCATION & CERTIFICATIONS
+
+ B.Tech - Mechanical Engineering
+ SRM Institute of Science and Technology
+ 2016 - 2020
+
+
+
+ International Baccalaureate Diploma Programme
+ CPS Global School
+ 2014 - 2016
+
+
+
+
+
+
+ ABOUT
+
+ I spent the first 2.5 years of my career in growth marketing &
+ demand generation. After my brief stint in B2B SaaS, I came across
+ an opportunity to work on a project with a few friends and ended up
+ founding Root Catalyst. Here, we're building a product that
+ streamlines property transactions in the Indian Real Estate space.
+
+
+
+ After leading the operations function for 8 months now, I realized
+ wanting to be technically competent enough to develop a product (the
+ MVP at least) on my own. Here I am, trying to build something
+ already.
+
+
+
+ WORK EXPERIENCE
+
+ Root Catalyst - Co-founder
+ Sep 2023 - Present
+
+
+ -
+ MVP Development: MRD and PRD creation, guiding product development
+ to address market needs efficiently.
+
+ -
+ Market Research and Problem Identification: Conduct thorough
+ market research, pinpointing pain points in Indian real estate
+ transactions for targeted solutions.
+
+ -
+ Government Relations and API Acquisition: Forge government
+ partnerships, acquire vital API access, ensuring compliance and
+ expanding product capabilities.
+
+
+
+ Tars - Demand Generation
+ Aug 2021 - Sep 2023
+
+
+ -
+ Outbound Function Development: Established outbound function from
+ scratch, elevating it to the one of the revenue-contributing
+ channels
+
+ -
+ LinkedIn Paid Campaign Management: Orchestrated multiple paid
+ campaigns on LinkedIn, comprising both direct lead generation
+ initiatives and awareness campaigns.
+
+
+
+ Nilkamal - Marketing Intern
+ Feb 2020 - June 2020
+
+
+ -
+ Assisted the Marketing team at the Material Handlding Department
+ with marketing database creation, management and outreach.
+
+
+
+
+